Legal
Privacy Policy
Effective Date: April 22, 2026 • Lucent Horizons LLC
Information We Collect
a. Information You Provide
- Name
- Email address
- Phone number
- Property information (address, condition, timeline, etc.)
- Any details submitted through forms or communications
b. Automatically Collected Information
- IP address
- Device and browser type
- Pages visited and time spent
- Referring URLs and campaign data (UTMs)
c. Cookies & Tracking Technologies
We use cookies, pixels, and similar technologies (e.g., Google Analytics, advertising pixels) to collect usage data and improve marketing performance.
How We Use Your Information
- Respond to inquiries and provide property offers
- Communicate via phone, email, and SMS
- Operate and improve our website
- Analyze traffic and marketing effectiveness
- Comply with legal obligations
Legal Basis for Processing (GDPR)
If you are located in the European Economic Area (EEA), we process your data based on:
- Your consent
- Performance of a contract
- Legitimate business interests (e.g., improving services, marketing)
- Legal compliance
Sharing of Information
We do not sell your personal information.
We may share your information with:
- Service providers (hosting, analytics, CRM systems)
- Contractors or partners assisting with real estate transactions
- Advertising platforms (e.g., Google Ads, Meta Ads) for remarketing
- Legal authorities if required
All third parties are required to safeguard your data.
Cookies & Advertising
We use third-party vendors, including Google, to show ads based on your prior visits to our website. Google uses cookies (such as the DoubleClick cookie) to serve personalized ads and measure ad performance.
You can opt out of Google's use of cookies by visiting: adssettings.google.com
You can also opt out of some third-party vendor cookies at: aboutads.info/choices
Your Privacy Rights (CCPA/CPRA)
If you are a California resident, you have the right to:
- Know what personal data we collect
- Request deletion of your data
- Opt out of the sale or sharing of personal data
- Non-discrimination for exercising your rights
To make a request, contact: [email protected]
Data Retention
We retain personal information only as long as necessary to:
- Fulfill the purposes outlined in this policy
- Comply with legal obligations
- Resolve disputes and enforce agreements
Data Security
We implement reasonable safeguards including:
- Secure servers and encryption where applicable
- Restricted access to sensitive data
- Monitoring for vulnerabilities
No method of transmission over the Internet is completely secure.
SMS & Communication Consent
By submitting your information, you agree to be contacted by Lucent Horizons LLC via:
- Phone calls
- Emails
- Text messages (SMS)
Message and data rates may apply. You can opt out at any time by replying STOP to text messages.
Third-Party Links
Our website may contain links to external websites. We are not responsible for their privacy practices.
Children's Privacy
Our services are not intended for individuals under the age of 18. We do not knowingly collect data from minors.
Changes to This Privacy Policy
We may update this policy at any time. Updates will be posted with a revised effective date.